How much does a Chief Marketing Officer make?

Chief marketing officers can expect to earn a more than decent salary, depending on their qualifications, experience, and geographical location of the job. According to PayScale January 2019 figures, the total compensation of a CMO in the United States ranges from $87,819 to $312,310, with a median pay of $169,370.

What is a Chief Marketing Officer (CMO)?

A chief marketing officer (CMO), also called a chief brand officer (CBO), is a C-suite corporate executive responsible for managing marketing activities in an organization.

What does a Chief Marketing Officer DO?

Other terms that are used to refer to the chief marketing officer include Marketing Director and Global Marketing Officer. An individual appointed to the CMO role is expected to lead the company’s advertising activities, brand management, market research, product development and management, marketing communications, pricing, and customer service.